Post by zeesun on Mar 9, 2024 3:36:45 GMT -5
Restless, ingenious, constantly evolving in search of digital perfection: Google never stops, it is now clear to everyone. We have had yet another confirmation in recent days and, if you manage Google Hotel Ads campaigns, you too will have noticed that something is changing. This is a first sign of the most significant update at Google in preparation for the DMA . The new face of Hotel Ads Here in the editorial team we noticed, already a few weeks ago, a change in the display of the Hotel Ads campaigns visible from Italy. Instead of selecting the dates where we were used to doing so, we checked the possibility of doing so from a menu at the top: All this from desktop, while, browsing from mobile, you discover that the Dates and Guests entries have been completely eliminated: Such an intervention, apparently harmless, can revolutionize the use of the ads of these campaigns, in a negative sense for those who manage them.
The movement - and sometimes Oman Telegram Number Data disappearance - of the Dates and Guests options will probably lead to an increase in clicks on the ads and a decrease in the conversion rate: increase in costs with reduction in conversions. A far from rosy forecast! Digital Markets Act Intrigued by the anomaly detected on the Google Hotel Ads campaigns, we contacted the dedicated support who explained to us that this is one of the changes envisaged by Big G before the advent of the DMA (Digital Markets Act), promulgated last year, as you can read it in a blog post . On Google's official blog we read that last year the European Union promulgated a new regulation called the Digital Markets Act (DMA), which applies to companies designated as " Gatekeepers " (i.e. market dominators). A definition that certainly fits the search giant. The new rules will come into force in March 2024, so the top management is starting to test and implement a series of changes to the flagship products to prepare for the transition. That's why, around this time, people and companies in Europe will start to notice similar changes.
In this testing and roll-out process, changes are possible to the way you use (and use) Google products, as explained in the press release. Some of the changes underway Among the easily observable changes, Google lists some points, which we report to you. Additional consents for related services Google currently shares data across some products and services for certain purposes, such as personalizing content and ads, depending on your settings. In the coming weeks, European users will be presented with an additional consent banner asking them whether certain services can continue to share data for these purposes. If the services are not linked, some features may be limited or unavailable. As users, however, you can change your choices at any time in your Google account settings. Changes to search results When you search for a hotel or item to buy, Google often suggests information – images, prices, etc – that helps you find what you need, right? In the coming weeks in Europe, the search engine will expand its testing on several changes to the search results page (SERP).
The movement - and sometimes Oman Telegram Number Data disappearance - of the Dates and Guests options will probably lead to an increase in clicks on the ads and a decrease in the conversion rate: increase in costs with reduction in conversions. A far from rosy forecast! Digital Markets Act Intrigued by the anomaly detected on the Google Hotel Ads campaigns, we contacted the dedicated support who explained to us that this is one of the changes envisaged by Big G before the advent of the DMA (Digital Markets Act), promulgated last year, as you can read it in a blog post . On Google's official blog we read that last year the European Union promulgated a new regulation called the Digital Markets Act (DMA), which applies to companies designated as " Gatekeepers " (i.e. market dominators). A definition that certainly fits the search giant. The new rules will come into force in March 2024, so the top management is starting to test and implement a series of changes to the flagship products to prepare for the transition. That's why, around this time, people and companies in Europe will start to notice similar changes.
In this testing and roll-out process, changes are possible to the way you use (and use) Google products, as explained in the press release. Some of the changes underway Among the easily observable changes, Google lists some points, which we report to you. Additional consents for related services Google currently shares data across some products and services for certain purposes, such as personalizing content and ads, depending on your settings. In the coming weeks, European users will be presented with an additional consent banner asking them whether certain services can continue to share data for these purposes. If the services are not linked, some features may be limited or unavailable. As users, however, you can change your choices at any time in your Google account settings. Changes to search results When you search for a hotel or item to buy, Google often suggests information – images, prices, etc – that helps you find what you need, right? In the coming weeks in Europe, the search engine will expand its testing on several changes to the search results page (SERP).