Post by account_disabled on Mar 8, 2024 22:24:04 GMT -5
Do you like the idea of telling exciting stories to promote your business? Contact us and we will create an effective storytelling strategy for you !If you're wondering how to advertise a website, you probably already know that a website alone doesn't generate traffic and sales . To have visitors and get some of them to purchase your products or services, you need to advertise your site and optimize it for conversions . In this post we focus on how to advertise a website using paid or free systems. There are many systems for doing this and each of them has specific characteristics. Let's see them in detail. Create the buyer persona A fundamental step in understanding how to advertise a website is to understand the concept of buyer persona . The buyer persona is an imaginary but realistic representation of your ideal customer. Having a detailed buyer persona profile is essential to correctly set up your advertising campaigns and, in general, to create ads and content that directly address the people represented by this profile.
Buyer Persona Keyword research Almost all advertising tools on the Denmark Telegram Number Data internet are based on keywords , i.e. on the keywords that best represent the intent of the user who is searching for something on the internet. Keywords are used to intercept users in the different phases of the buyer journey , i.e. the path that takes a potential customer from being a person interested in what you sell to becoming your customer. There are several tools for carrying out keyword research, including: Ahrefs Google Trends Google Trends In the first image you can see a search on Google Trends, which provides you with information on the relationship between the search volumes of two words such as "website creation" and "web marketing". Use Ahrefs for keyword research In the next image we see a screen of Ahrefs, a very powerful tool for carrying out very advanced SEO analyzes on search volumes, competitors, positioning of all websites worldwide.
In this case you can see the search volume, the competitiveness of the keyword, how many clicks, traffic potential and related words. Search Engine Optimization (SEO) Search engine optimization is not exactly advertising, but the effects are the same, i.e. it allows your site to be reached by a large number of people . This happens because, if your site is optimized and populated with unique and authoritative content, it will appear at the top of the search engine results page (SERP) for certain keywords and will consequently receive many clicks (if the title and description are well written). SEO: First page results on Google The activity necessary to achieve this goal is to create quality content and optimize it so that Google and other engines give value to what you publish. SEO is a very complex art that brings together technical aspects and others more related to marketing in general.
Buyer Persona Keyword research Almost all advertising tools on the Denmark Telegram Number Data internet are based on keywords , i.e. on the keywords that best represent the intent of the user who is searching for something on the internet. Keywords are used to intercept users in the different phases of the buyer journey , i.e. the path that takes a potential customer from being a person interested in what you sell to becoming your customer. There are several tools for carrying out keyword research, including: Ahrefs Google Trends Google Trends In the first image you can see a search on Google Trends, which provides you with information on the relationship between the search volumes of two words such as "website creation" and "web marketing". Use Ahrefs for keyword research In the next image we see a screen of Ahrefs, a very powerful tool for carrying out very advanced SEO analyzes on search volumes, competitors, positioning of all websites worldwide.
In this case you can see the search volume, the competitiveness of the keyword, how many clicks, traffic potential and related words. Search Engine Optimization (SEO) Search engine optimization is not exactly advertising, but the effects are the same, i.e. it allows your site to be reached by a large number of people . This happens because, if your site is optimized and populated with unique and authoritative content, it will appear at the top of the search engine results page (SERP) for certain keywords and will consequently receive many clicks (if the title and description are well written). SEO: First page results on Google The activity necessary to achieve this goal is to create quality content and optimize it so that Google and other engines give value to what you publish. SEO is a very complex art that brings together technical aspects and others more related to marketing in general.