Post by annaj26 on Nov 15, 2019 14:02:56 GMT -5
"People is really trying to inspire people to make a difference in the world and do good through our content," he explained.
The "Sexiest Man" is a person of character, Wakeford said, but they also consider "Who is hot, who is doing really well, and who actually is sexy."
For 2019, they landed on John Legend.
When does the process begin?
"We think about it all the time," Wakeford said. "We start thinking about who could be next year's 'Sexiest Man' the day after the last one publishes."
How is the person chosen?
"There are so many different variables and ways of approaching it," Wakeford said. "A starting point often is, when we want to make a decision, is to think about the zeitgeist, think about what is sexy at the moment. What do people find appealing at the moment?"
Next is looking at what concepts will make sense visually.
"Do we find them sexy?" Wakeford explained
His team also conducts polls, which they take into serious consideration when choosing their "SMA."
"We did look at data," Wakeford said. "We have more than 90 million consumers a month stepping into the People brand, so we've got a lot of data at our fingertips."
How many men were considered?
"We're considering everyone to begin with," Wakeford said. "We send calls out to consumers and focus groups, working out who people find sexy. There's a lot of people on that initial research."
Keeping the secret
"We did have separate meetings and it's very top secret," Wakeford revealed, adding that until close to the publishing date, only about 10 staffers know who is chosen for the cover.
"Around the office, we are very careful who knows what's going on. There is a place we keep everything on a secret server for the magazine, so nobody can find out who it is," Wakeford said.
more
www.cnn.com/2019/11/14/entertainment/how-people-sexiest-man-alive-is-chosen/index.html