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Post by beth on May 30, 2017 7:35:43 GMT -5
The Coat of Arms Said ‘Integrity.’ Now It Says ‘Trump.’
LONDON — At the Trump National Golf Club outside Washington, which hosted the Senior P.G.A. Championship this weekend, the president’s coat of arms is everywhere — the sign out front, the pro shop, even the exercise room.
The regal emblem, used at President Trump’s golf courses across the United States, sports three lions and two chevrons on a shield, below a gloved hand gripping an arrow.
A different coat of arms flies over Mr. Trump’s two golf resorts in Scotland. The lions on the shield have been replaced by a two-headed eagle, an image the company has said represents the “dual nature and nationality” of Mr. Trump’s Scottish and German roots.
But this emblem was not just about honoring his heritage.
The British are known to take matters of heraldry seriously, and Mr. Trump’s American coat of arms belongs to another family. It was granted by British authorities in 1939 to Joseph Edward Davies, the third husband of Marjorie Merriweather Post, the socialite who built the Mar-a-Lago resort that is now Mr. Trump’s cherished getaway.
In the United States, the Trump Organization took Mr. Davies’s coat of arms for its own, making one small adjustment — replacing the word “Integritas,” Latin for integrity, with “Trump.”
Joseph D. Tydings, a Democrat and former United States senator from Maryland who is the grandson of Mr. Davies, learned that Mr. Trump was using the emblem, at least at Mar-a-Lago, when he visited the property. Mr. Trump had never asked permission.
“There are members of the family who wanted to sue him,” said Mr. Tydings, a lawyer who wears his family’s coat of arms on a ring. “This is the first I’ve ever heard about it being used anywhere else.”
Mr. Trump tried to bring the American version to Scotland a decade ago.
He used the emblem on promotional materials when he started marketing a new golf course development in Aberdeenshire, on Scotland’s east coast. But the materials ran afoul of the coat-of-arms authorities in Scotland — a uniquely British problem.
Mr. Trump hadn’t registered the emblem under the Lyon King of Arms Act passed by the Scottish Parliament in 1672. The Court of the Lord Lyon has jurisdiction over the use and misuse of coats of arms.
Back then, Mr. Trump also tried to trademark the emblem in Britain. But the application was rejected by the trademark office.
By 2012, when the golf course in Aberdeenshire opened, the new coat of arms had appeared. The same one is used at Mr. Trump’s course in Ayrshire, on Scotland’s west coast, which he bought in 2014. That year, Mr. Trump trademarked the redesigned emblem.
Britain’s trademark office would not initially acknowledge the earlier application by Mr. Trump. It provided a copy last month only after The New York Times made a Freedom of Information request, and would not say why the application was rejected, citing a law restricting its ability to release information.
more
www.nytimes.com/2017/05/28/business/trump-coat-of-arms.html?src=trending&module=Ribbon&version=origin®ion=Header&action=click&contentCollection=Trending&pgtype=article&_r=0
LONDON — At the Trump National Golf Club outside Washington, which hosted the Senior P.G.A. Championship this weekend, the president’s coat of arms is everywhere — the sign out front, the pro shop, even the exercise room.
The regal emblem, used at President Trump’s golf courses across the United States, sports three lions and two chevrons on a shield, below a gloved hand gripping an arrow.
A different coat of arms flies over Mr. Trump’s two golf resorts in Scotland. The lions on the shield have been replaced by a two-headed eagle, an image the company has said represents the “dual nature and nationality” of Mr. Trump’s Scottish and German roots.
But this emblem was not just about honoring his heritage.
The British are known to take matters of heraldry seriously, and Mr. Trump’s American coat of arms belongs to another family. It was granted by British authorities in 1939 to Joseph Edward Davies, the third husband of Marjorie Merriweather Post, the socialite who built the Mar-a-Lago resort that is now Mr. Trump’s cherished getaway.
In the United States, the Trump Organization took Mr. Davies’s coat of arms for its own, making one small adjustment — replacing the word “Integritas,” Latin for integrity, with “Trump.”
Joseph D. Tydings, a Democrat and former United States senator from Maryland who is the grandson of Mr. Davies, learned that Mr. Trump was using the emblem, at least at Mar-a-Lago, when he visited the property. Mr. Trump had never asked permission.
“There are members of the family who wanted to sue him,” said Mr. Tydings, a lawyer who wears his family’s coat of arms on a ring. “This is the first I’ve ever heard about it being used anywhere else.”
Mr. Trump tried to bring the American version to Scotland a decade ago.
He used the emblem on promotional materials when he started marketing a new golf course development in Aberdeenshire, on Scotland’s east coast. But the materials ran afoul of the coat-of-arms authorities in Scotland — a uniquely British problem.
Mr. Trump hadn’t registered the emblem under the Lyon King of Arms Act passed by the Scottish Parliament in 1672. The Court of the Lord Lyon has jurisdiction over the use and misuse of coats of arms.
Back then, Mr. Trump also tried to trademark the emblem in Britain. But the application was rejected by the trademark office.
By 2012, when the golf course in Aberdeenshire opened, the new coat of arms had appeared. The same one is used at Mr. Trump’s course in Ayrshire, on Scotland’s west coast, which he bought in 2014. That year, Mr. Trump trademarked the redesigned emblem.
Britain’s trademark office would not initially acknowledge the earlier application by Mr. Trump. It provided a copy last month only after The New York Times made a Freedom of Information request, and would not say why the application was rejected, citing a law restricting its ability to release information.
more
www.nytimes.com/2017/05/28/business/trump-coat-of-arms.html?src=trending&module=Ribbon&version=origin®ion=Header&action=click&contentCollection=Trending&pgtype=article&_r=0
